A popular holiday in Argentina, Dia del Amigo, or "Friends Day," is celebrated with as much gusto as lovers do on Valentine's Day in the United States.
Barbecues are arranged and restaurants and bars are booked out weeks in advance with groups of friends coming together to honor the depth and longevity of their ties that bind. While the actual holiday, July 20th, is reserved for one’s closest inner circle, the celebration tends to spill over to the rest of the week, celebrating friendships formed at university, work, hobbies, and other walks of life. It’s a beautiful sentiment and one that truly reflects the importance Argentines place on maintaining friendships.
Friends are the family we choose for ourselves.
As for Friend’s Day being an official holiday, the country has one man to thank: Dr. Enrique Ernesto Febbraro, who, as the story goes, was so moved by the feeling of global communion that swept the world in 1969 when Apollo 11 landed on the moon that he wrote and sent 1,000 postcards around the world petitioning for an international friend’s day. Argentina legitimized the celebration in 1972, and Uruguay, Brazil and Paraguay followed suit, as did the United Nations, but no one does it with quite as much verve as Argentina. Which is why on July 20, you’ll find groups of reveling friends clinking drinks and belting out nostalgic tunes at Faena Hotel Buenos Aires’ Library Lounge as a live band and DJ play the soundtrack of their youth.