Inspired by the spice markets of India, the bustling souks of Marrakech and the night markets of Southeast Asia, the groundbreaking Faena Bazaar presented a radically original retail experience under one roof during Miami Art Week.
Hosted in the new OMA-designed four-floor emporium at 34th Street and Collins Avenue, the Bazaar stretched across nine days and nights, inviting shoppers and art enthusiasts to engage with the world’s most notable brands in an unconventional, experiential setting and previewing the permanent retail installation that is to come.
Guests found themselves wondering through a highly-curated pop-up village featuring small-scale pocket shops with jewelry and accessories, high-end fashion boutiques, unique art installations, a dynamic roster of special events, live performances, and exclusive shopping experiences that attempt to redefine what retail can be in this new, interconnected digital age.
Based on the belief that discovery is the true meaning of luxury, the Faena Bazaar is more than just a mall without walls; it is a haven for artists eager to deconstruct the existing retail model and build something revolutionary in its place.
This year’s fashion partners included curators Kelly Framel and Zachary Lynd of Kizmet, Maison de Mode, Figue, L’Objet, and Carolina K as well as a Pedro Friedeberg mural installation, Tête-A-Tête Champagne bar, and virtual reality immersive theater experience by Punchdrunk.
The Faena Bazaar will officially debut in the spring of 2017.